The design process started with a major research about Prosecco wine bottles and scenario.
Prosecco is the Italian sparkling wine which is a product of Veneto made by special glera grapes. Prosecco is produced by Charmat method which is relatively less expensive than Champagne. Moreover it has been found out that Prosecco is softer to drink it is sweeter and drinkable in almost every environment. E.g. Formal dinner, aperitivo.
During the research we encountered with historical wine bottles from 18th century. Their main characteristics were; first, they all had representative blob seals on them, second, they were imperfect because of the oven type of that era. In addition to that we realized when drinking Prosecco four out of our five senses are working one way or another. These senses are; smell, taste, vision, and hear. That’s why we aimed to add touch sense on our bottle also.
In the light of this research we decided our brief as: Designing a new Prosecco bottle, inspired from traditional wine bottles to give people more perception from the bottle itself.
After the major analysis of these 18th century bottles we shaped out bottle according to both current production limits and traditional feeling. We used blob seals to enhance this traditional feeling and add precious feeling. During the process we learned that it is possible to change just the seal part of the mould. This information led us to design 5 different seals. They differ according to their market which they will be sold and the production municipality of the brand. For the exported products it is aimed to represent something well known in Veneto area that’s why the chosen logo is inspired from the lion statue on San Marco Church in Venice. For the products for Italian market it is aimed to represent the municipality of the production on the blob seal.
Finally as stated before we wanted to add touch sense on our bottle. But adding touch sense was tricky without affecting the bottle’s shape. Finally it has been decided to add a relief inspired from the grapes and bubbles of the Prosecco on the bottom part of the bottle. By hiding it we are adding also a surprise effect to the user and enhance our bottle’s preciousness.