The design process started with a major research about Prosecco wine bottles and scenario. Prosecco is the Italian sparkling wine which is a product of Veneto made by special glera grapes. Prosecco is produced by Charmat method which is relatively less expensive than Champagne. Moreover it has been found out that Prosecco is softer to drink it is sweeter and drinkable in almost every environment. E.g. Formal dinner, aperitivo.
During the research we encountered with historical wine bottles from 18th century. Their main characteristics were; first, they all had representative blob seals on them, second, they were imperfect because of the oven type of that era. In addition to that we realized when drinking Prosecco four out of our five senses are working one way or another. These senses are; smell, taste, vision, and hear. That’s why we aimed to add touch sense on our bottle also.
In the light of this research we decided our brief as: Designing a new Prosecco bottle, inspired from traditional wine bottles to give people more perception from the bottle itself. After the major analysis of these 18th century bottles we shaped out bottle according to both current production limits and traditional feeling. We used blob seals to enhance this traditional feeling and add precious feeling.
During the process we learned that it is possible to change just the seal part of the mould. This information led us to design 5 different seals. They differ according to their market which they will be sold and the production municipality of the brand. For the exported products it is aimed to represent something well known in Veneto area that’s why the chosen logo is inspired from the lion statue on San Marco Church in Venice. For the products for Italian market it is aimed to represent the municipality of the production on the blob seal.
Finally as stated before we wanted to add touch sense on our bottle. But adding touch sense was tricky without affecting the bottle’s shape. Finally it has been decided to add a relief inspired from the grapes and bubbles of the Prosecco on the bottom part of the bottle. By hiding it we are adding also a surprise effect to the user and enhance our bottle’s preciousness.

Our design inspiration came from the architecture of Veneto, with classical proportions and elegant simplicity which helped create a sense of place to sense of shape.
As well as the passion of the people who are proud of what they do and what they can share with the world. Therefore we wanted to design something that helped maintain the quality of the wine, so people can taste exactly what Veneto has to offer. Inspiration by bubble from character of prosecco to character of the bottle.
The polish paint is applied with a dipping process with a gradient The frosted glass, can be obtained through a chemical treatment exploits the corrosive properties of hydrochloric acid. The Bubble bottle promotes the characteristics of the contents of the bottle.

The best way to enjoy Prosecco.
Our design inspiration came from the architecture of Veneto, with classical proportions and elegant simplicity which helped create a sense of place to sense of shape.
As well as the passion of the people who are proud of what they do and what they can share with the world. Therefore we wanted to design something that helped maintain the quality of the wine, so people can taste exactly what Veneto has to offer.
Green glass bottles will be used to protect the wine as the green colour reflects a majority of the UV rays and a green colour is easier to obtain with recycled glass.
The Lato bottle promotes the user to focus on the horizontal orientation of the bottle during storage, allowing the cork to remain moist. Maintaining the integrity of the cork, so air doesn't enter the bottle and so the cork doesn't crumble, which would spoil the wine.
The Lato bottle allows those without a cellar to store their bottles both horizontally or vertically, depending of the storage phase of the bottle. The horizontal position allows for easy, space saving storage and eliminates the risk of movement in the fridge or on the table. While the Vertical option can be used when the bottle is stored on the dining table or in an ice bucket.